Nigerian broadcasting agency seeks to regulate exclusive/original local content on Netflix, iROKOtv, PayTV

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Nigeria’s National Broadcasting Commission (NBC) has released an amended version of the 6th edition of its broadcast code that could put the local investments of PayTv and video-on-demand platforms at risk. The new code (PDF),

https://techpoint.africa/wp-content/uploads/2020/06/NBC-Reform-curved.pdf

 which requires that all online broadcasters are registered with the Commission, will prevent PayTV and streaming platforms from making content exclusive and compel them to sub-license content at prices it will regulate.

 The broadcast code was released following recommendations of the Committee on the Reform of the NBC and the approval of President Muhammadu Buhari. According to the NBC’s code, these distribution platforms will be forced to sub-license their content to other broadcasters in Nigeria. This, it states, will create room for competition in Nigeria’s movie industry.

 Advertisement Every broadcaster must license its broadcast and/or signal rights in any genre of programming to another broadcaster in Nigeria if: The genre of program(s) enjoy(s) compelling viewership by Nigerians; It relates to a product or service that is objectively necessary to be able to compete effectively on a downstream market; It is likely to lead to the elimination of effective competition on the downstream markets; and The refusal is likely to lead to consumer deprivation.

Any platform that contravenes this provision will be given the chance to comply or risk a fine of ‎₦10 million ($25,773)

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